Tinder users could find themselves 'matched' with one of three personalities as part of an NHS appeal to raise awareness approximately the importance of organ donation.
The dating app has created artificial profiles for Olympic medallist Jade Jones, Made in Chelsea's Jamie Laing & Emmerdale's Gemma Oaten as part of a campaign to register more people as organ donors.
There are almost 7,000 people on the UK transplant waiting list & in the past decade more than 6,000 people have died while waiting for an organ.
Users who swipe right to 'like' the profiles will be prompted with the following message: "If only it was that effortless for those in need of a lifesaving organ to find a match."
Sally Johnson, director of organ donation & transplantation at NHS Blood & Transplant, said: "While a third of the UK population have registered their intention to donate on the NHS Organ Donor Register, millions more support donation yet haven't taken the final step to sign up.
"With the assist of these bespoke profiles on Tinder, we'll grab people's attention & throw a spotlight on the importance of organ donation. Joining the register takes only a couple of minutes – approximately the same amount of time as a few swipes on Tinder.
"The best part is knowing that you could save or improve up to nine individuals' lives in the future."
Source: “Sky News”