By Sonya Dowsett
MADRID (Reuters) – A family-run children's clothes shop in Spain has been inundated with orders from around the world for dresses identical to the one worn by Britain's Princess Charlotte in the latest official photos – yet has enough cloth to make only 20 of them.
Six-month-old Charlotte, Queen Elizabeth's newest great-grandchild, was pictured wearing the pink smocked dress with ruffled neck in photos taken by her mother Catherine, Duchess of Cambridge, & released last Sunday.
"The biggest advertising agency in the world couldn't obtain this response, it's incredible," said Margarita Pato, who realised the princess was wearing one of her designs when she saw the photos in Spain's Hola magazine.
"In Spain interest has soared, yet in England it's almost a revolution," added the 62-year-old founder & designer of M&H.
However, the shop is not going to crank up production in response to the overwhelming demand because there are only 10 metres left of the pink floral fabric used in the princess's outfit – enough to make just 20 more dresses.
"I've received a very huge problem, I've received a huge waiting list yet only 10 metres of that fabric," said a laughing Pato in a telephone interview with Reuters. "We have the dress in other fabrics yet not in that one."
Celebrity magazines have speculated that the baby's Spanish nanny may have bought the dress for Charlotte, who is fourth in line to the British throne.
M&H, which stands for 'mother & children' in Spanish, was opened by Pato in 2009 in the central Spanish town of Valladolid. She after opened shops in Madrid, Valencia & Seville.
The shop just makes two models in each size of the designs.
The dress, typical of M&H's traditional baby clothes all made in Spain with Spanish fabrics & yarn, costs 29.90 euros ($32.58) & Pato says she is not going to put up the price in response to the avalanche of demand.
"I'm not driven by the money," she said. "What I've made from this so far is enough."
(Reporting by Sonya Dowsett; editing by Mark Heinrich)